Julio Vargas
Portfolio Site
I just finished creating this identity and full web design for my friend (and excellent flash developer) Julio Vargas. This is just a sneak preview; he should have the final site up and running soon...stay tuned for more details and the launch…
Johnnie Walker
Lasting Impression
“Whether you are gifting, serving or entertaining with Johnnie Walker this holiday season, you are sure to make a lasting impression.”
This year we were faced with the difficult task of organizing multiple holiday initiatives into an integrated experience. The program stretched across several different channels including packaging design, HTML emails, direct mail and a full modular flash site build.
I am particularly proud of the web component to this project, which made use of innovative navigation techniques, 3D motion graphics, video and xml.
Johnnie Walker
Private Tasting
The Johnnie Walker Private Tasting program shows current Johnnie Walker consumers how to organize and host an exclusive Scotch tasting for their friends. The multi-channel program began with a simple, elegant mail-piece that formally invited customers to watch a video introduction teasing the new program. A few weeks later, a follow-up email unveiled the Private Tasting and linked to the website, where customers could watch videos, download content and order a limited-edition private tasting kit.
The program was a huge success, generating more than 2,000 responses in the first 48 hours alone. Diageo is now looking to expand the experience by offering additional content such as cocktails, food pairing and blending.
Smirnoff
Smirnoff.com
Smirnoff.com is a modular website first created for the European market by AKQA. I was asked to rework the site with additional modules, design and copy for the US market.
mySomeday
mySomeday.com
Finally a social networking website with a purpose! I did all the design work for this beast of a site (50+ pages and counting) as a very close to my heart freelance project. The premise behind this site, founded by my friend Joe Satto, is that it’s always easier to achieve your dreams when you’ve got help. Watch for updates on this project, as it should being going live soon!
Subaru
Love is an Adventure
This site was designed for a new business pitch and was centered around an interactive game that would allow users to learn about the range of Subaru models and their capabilities. Users could virtually explore the country and learn how to get the most out of their Subaru.
Johnnie Walker
Valentine’s Day
Figuring out a way to promote Johnnie Walker as the perfect Valentine’s Day gift was definitely a bit of a head-scratcher at first, but this promotion wound up being very successful. Thanks to our partnership with Saks Fifth Avenue female consumers would receive a gift certificate when they purchased a bottle of Gold Label for their significant others. Guys could gift the certificate and keep the Scotch as a nice Valentine’s Day gift for themselves.
Johnnie Walker
The List
The brief for this project was to explore user generated content that would also double as a benefit to passive users. The solution was “The List”, a convenient place to go to learn about all of the latest trends in food, fashion and entertainment. In addition to feeding the list with content from UrbanDaddy, users could submit their own recommendations to be featured.
Johnnie Walker
Gleneagles Golf
This was one of the first websites that I ever designed. Built to showcase the Johnnie Walker Championship, this site featured some beautiful photography of the Gleneagles golf course in Scottland as background images that gently cross-faded in and out. Sound recorded from a golf course, combined with the ability to launch this site full-screen completed the experience.
Guinness
St. Patrick’s Day
This website was a monster...it was essentially five entire websites wrapped up in one, each built in less than a week. Each weekly update included video, e-commerce and various other St. Patrick’s Day themed games, offers and downloads.
Johnnie Walker
Father’s Day
This execution of Johnnie Walker’s Father’s Day program was abandoned for something very similar, but I always loved this background image.
Johnnie Walker
Thank You
This was a wonderful idea that somehow never got executed. The idea was to identify high valued Johnnie Walker consumers and reward them with a membership card. The card would be their ticket to preferred treatment at events around the country in addition to other online membership privileges. I’d personally join just to get my hands on a membership card that had holographic foil on it…
CyberScrub
Print Concept
I did these spec ads for my friend Chris Bradford, who is an excellent copywriter. We thought this was a visually interesting way to go about advertising a pretty mundane subject like antivirus software. It’s definitely worth a closer look, if only to be amused by how creative Chris was in coming up with fake porn URLs…
Johnnie Walker
Jim Furyk Sponsorship
This website was built to highlight Johnnie Walker’s sponsorship of golfer Jim Furyk. We took video footage of Jim inviting Johnnie Walker drinkers to enter a sweepstakes to play a round of golf with him at his favorite course. Users could download video in several formats as well as easily post video online.
yaperture.com
Logo Development
I developed this logo for my friends over at yaperture.com. I think it turned out really nice and clean. Also, I can’t help but point out that the colors that we chose very closely represent those of the founders’ alma mater, UNC…
Crown Royal
Cask No. 16
This mailing was sent to loyal Crown Royal drinkers to give them advance notice of a new blend being released, Crown Royal Cask 16. This was a fun piece to work on just because of the sheer number of textures incorporated into the design. The envelope was a matte black stock and the cover of the brochure was made from felt.
This was an excellent departure from the standard Crown Royal work in my book. The black and gold motif looks so much more sophisticated than their trademarked purple.
Brett Helsham
Logo Development
I created this logo for my friend who was thinking about starting her own fashion line. She decided to become a movie star instead, but I’ve always really enjoyed this logo anyway.
Me
Portraits
Once upon a time I used to do a lot of freelance work as headshot and portrait photographer. I pretty much focus entirely on design now, but occasionally I still pick up the camera for one of these jobs. These were some of my favorite shots.
Me
Wedding Photos
This was the first (and only) wedding I’ve every shot. My friends mom was getting married and she asked me if I would attend the reception and take some photos. This project was a ton of work, I think I had over 400 shots to edit, but it was really fun and I loved how the photos turned out.
Me
Bridge
I took these photos of the Brooklyn Bridge a few years ago to use for inspiration in a website I was working on at the time. The website never got built, but these prints found their way onto my walls, and now into my portfolio.